HELLO THERE 👋

Brynnlee Ehrsam is a product experience designer with 3+ years of experience in UX design, 6+ years of research, and 1-year mentoring & teaching.
Driven by research, curiosity, empathy, passion, and problem-solving. Thoughtful creative that enjoys designing functional solutions that invoke an emotional connection.

WHAT SETS ME APART

7 YEARS OF
RESEARCH EXPERIENCE

THE RESULT

Analytical skills, critical thinking, problem-solving, data analytics, and critical design research

TEACHING
EXPERIENCE

Thorough industry knowledge, effective communication, leadership skills, appreciation for learning

THE RESULT

DEGREE IN PSYCHOLOGY & CONCENTRATION IN NEUROSCIENCE

(and a minor in marketing)

Understanding of human behavior & cognition, attention to detail, ability to work in tight deadlines, and empathy

THE RESULT

PROCESS



WORK

  • Brynnlee is a rare find. She is highly proficient in UX, but more importantly has a fervent drive for continuous improvement, both in her own abilities and in the quality of user-focused solutions that an organization prioritizes to improve its customer experience. During my time working with Brynnlee, I was consistently impressed by her level of commitment and rapid learning agility that many do not display years into their career. She led research into the browsing & purchasing behaviors of users on our digital channels across clinical & life science segments, designed a superior guest checkout experience, and conducted usability studies across complex interaction elements such as our mega dropdown menu. Brynnlee is a rockstar addition to any UX team. I'm happy to provide additional information as a reference for her.

    Collin Cronin, Director of Digital Experience at Leica Biosystems

  • I had the pleasure of working with Brynnlee during her time at Leica Biosystems. Brynnlee's great personality and willingness to always give a helping hand was paramount in building out the guest checkout for eCommerce at Leica Biosystems. Brynnlee's skills as a UX Designer and Researcher helped drive direct feedback from customers to build valuable insight into issues with the Leica Biosystems' website. Her eye for details was an excellent asset and built a foundation of continuous improvement for the customer experience. One of the most valuable traits I find in a UX Designer is the desire to build the best experience for the customer and Brynnlee owns this trait from start to finish. Brynnlee is someone I would wholeheartedly recommend.

    Derek Moi, Digital Commerce Operations Manager at Leica Biosystems of Danaher

  • Brynnlee was one of our first strategic UX hires as we worked to build out our internal team. She is very well versed inall aspects of User Experience, Information Architecture, UX Research and project management. As our needs shifted in a fast paced and growing SaaS environment she was uniquely qualified to help cover additional roles when needed and help oversee interdependencies and cross product alignment. Always bringing a curious and positive attitude to every conversation, she made sure to dig deep with all our stakeholders and look for the problems we were solving at their root, not just the solutions we were building. Would be my first call when I’m hiring for similar roles again.

    Jim Axelsson, Direct Manager at Heidrick & Struggles

  • Brynnlee is a very inspiring UX/UI Designer and as my TA she was amazing at it too. I was able to reach out to her at any time of the day and she would get back real quick. She was very kind and considerate towards us giving us time to finish our work properly to be graded, but she was also strict with submitting everything on time. She would take great care with checking our work and give constructive criticism as notes on them as to how to make our design better and also appreciating our good design choices which motivated me alot.

    Her love for UX/UI design inspired me to work harder and do better at my projects and I felt very lucky to have a wonderful TA like her and I am very happy to recommend her.

    Fayeka Fateh, Student

CORE ACHIEVEMENTS

Created and implemented a streamlined guest checkout experience for a B2B company, which effectively reduced cart abandonment rates by 16%, leading to an increase in completed transactions and overall customer satisfaction.

Guest Checkout Experience

Developed a comprehensive templatized UX Research Excel workbook that systematically organizes identified issues based on their severity and categorizes proposed solutions according to their return on investment (ROI) and overall effectiveness. This structured approach facilitates clearer analysis and prioritization.

UX Research Template

Redesigned a significant portion of a website section that effectively funneled educational content into the e-commerce section, ultimately aiming to produce and increase more product views and enhance user engagement.

Life Science Portal Redesign

Instructed a total of 17 dedicated students in a comprehensive and accredited UI/UX course offered through George Washington University, achieving an impressive 100% student completion rate throughout the duration of the program.
As well, spearheaded a mentorship program through BobaTalks, helping students navigate the job market, doing resume reviews, and offering real world advice in UX.

Teaching & Mentorship

As a single UX Designer working within a large company, I took the initiative to standardize the entire UX Process throughout the organization. This effort aimed not only to enhance our overall success but also to produce efficient and effective outcomes for both individual projects and the business as a whole.

Standardized UX Process

Experience in spearheading and leading various sprints, conducting ideation workshops, overseeing game development processes, performing in-depth UX research, and providing mentorship to team members and junior professionals.

Leadership

Professionally, I’m a UX Designer & Researcher, and teacher based in Toledo, OH. I’m passionate about using my background in neuroscience & cognitive psychology to bring a scientific methodology to UX design; creating experiences that resonate with the human mind.

Hi, I’m Brynnlee

As a neuroscience major, I bring a unique perspective to my UX career and any team I contribute to. My understanding of the human brain and its processes informs my approach to user research and design. By incorporating principles of cognitive psychology and human-computer interaction, I create user-centered designs that are intuitive, effective, and enjoyable.

Less Professionally, I’m a gamer at heart and love video games of all kinds. Video games & game design are my free time passion. As well, I enjoy traveling the world with my dog, being an amateur potter (I can make you a mug), and reading books of all genres - including better UX Design.

In an ever-transforming design world, I am constantly learning new things about UX design, data, and new tools to use. Reading is one of those ways I try to better my design understanding. Some of my favorite books are:

  • Hooked: How to Build Habit-Forming Products Nir Eyal, 2013

  • The Design of Everyday Things Don Norman, 1988

  • AI and UX: Why Artificial Intelligence Needs User Experience Gavin lew, 2020

  • Just Enough Research Jeffrey Zeldman

  • The User Experience Team of One: A Research and Design Survival Guide Leah Buley