HELLO THERE 👋
UX Design & Research, Information Architecture, Product Strategy & Design
Product Designer with 6+ years of UX Design Experience and a background rooted in research, strategy, and human-centered problem solving. With 8+ years of research experience and a passion for creating intuitive digital experiences, I design research-driven solutions that simplify complexity, improve usability, and drive measurable business outcomes.
WHAT SETS ME APART
8 YEARS OF
RESEARCH EXPERIENCE
Analytical skills, critical thinking, problem-solving, data analytics, and critical design research
3 YEARS OF TEACHING
EXPERIENCE
Thorough industry knowledge, effective communication, leadership skills, appreciation for learning
DEGREE IN PSYCHOLOGY & CONCENTRATION IN NEUROSCIENCE
(and a minor in marketing)
Understanding of human behavior & cognition, attention to detail, ability to work in tight deadlines, and empathy
DESIGN PHILOSOPHY
I design with empathy, curiosity, and intention.
Great design happens at the intersection of people, purpose, and possibility. My process is rooted in fundamentally understanding the users, leading with curiosity, and translating complexity into clear, intuitive experiences.
I care about both the function and emotional impact of design, creating solutions that not only work - but make people feel understood and supported.
MY PROCESS
UX Workflow: The Scientific Method
With a background in science and research, I approach problems using the scientific method. This creates a curious, methodical, and evidence driven path to a well designed product.
CORE ACHIEVEMENTS
Created and implemented a streamlined guest checkout experience for a B2B company, which effectively reduced cart abandonment rates by 16%, leading to an increase in completed transactions and overall customer satisfaction.
Guest Checkout Experience
Developed a comprehensive templatized UX Research Excel workbook that systematically organizes identified issues based on their severity and categorizes proposed solutions according to their return on investment (ROI) and overall effectiveness. This structured approach facilitates clearer analysis and prioritization.
UX Research Template
Redesigned a significant portion of a website section that effectively funneled educational content into the e-commerce section, ultimately aiming to produce and increase more product views and enhance user engagement.
Life Science Portal Redesign
Instructed a total of 17 dedicated students in a comprehensive and accredited UI/UX course offered through George Washington University, achieving an impressive 100% student completion rate throughout the duration of the program.
As well, spearheaded a mentorship program through BobaTalks, helping students navigate the job market, doing resume reviews, and offering real world advice in UX.
Teaching & Mentorship
As a single UX Designer working within a large company, I took the initiative to standardize the entire UX Process throughout the organization. This effort aimed not only to enhance our overall success but also to produce efficient and effective outcomes for both individual projects and the business as a whole.
Standardized UX Process
Experience in spearheading and leading various sprints, conducting ideation workshops, overseeing game development processes, performing in-depth UX research, and providing mentorship to team members and junior professionals.
Leadership
IMPACT HIGHLIGHTS
Core Achievements
Research-driven UX solutions that improved usability, engagement, and business outcomes.
01
Guest Checkout Experience
Created and implemented a streamlined checkout experience for a B2B company that reduced friction and improved conversion.
16%
02
UX Research Template
Developed a comprehensive UX Research Excel workbook to systematically organize issues, prioritize solutions, and measure effectiveness & ROI.
People > Pixels
Professionally, I’m a UX Designer & Researcher, and teacher currently based in St. Petersburg, FL. I’m passionate about using my background in neuroscience & cognitive psychology to bring a scientific methodology to UX design; creating experiences that resonate with the human mind.
Hi, I’m Brynnlee
As a neuroscience major, I bring a unique perspective to my UX career and any team I contribute to. My understanding of the human brain and its processes informs my approach to user research and design. By incorporating principles of cognitive psychology and human-computer interaction, I create user-centered designs that are intuitive, effective, and enjoyable.
Less Professionally, I’m a gamer at heart and love video games of all kinds. Video games & game design are my free time passion. As well, I enjoy traveling the world with my dog, being an amateur potter (I can make you a mug), and reading books of all genres - including better UX Design.
In an ever-transforming design world, I am constantly learning new things about UX design, data, and new tools to use. Reading is one of those ways I try to better my design understanding. Some of my favorite books are:
Hooked: How to Build Habit-Forming Products Nir Eyal, 2013
The Design of Everyday Things Don Norman, 1988
AI and UX: Why Artificial Intelligence Needs User Experience Gavin lew, 2020
Just Enough Research Jeffrey Zeldman
The User Experience Team of One: A Research and Design Survival Guide Leah Buley
Research project aimed to understand the target customer segments in the digital commerce space for eShop's new customer acquisition objectives in 2022.